China’s Big EV Push into Europe Fizzles Out
Five years of rapid European growth for Chinese electric-car manufacturers ground to a halt in 2024, as trade barriers added to the challenge of building up sales in a stagnant market.
Brands led by SAIC Motor Corp.’s MG registered 3.5% fewer EVs in the region for all of 2024, according to data from automotive researcher Dataforce, marking their first annual drop since entering the market. In all, carmakers that also include BYD Co. and Xpeng Inc. captured about an 8.5% share.
December marked the second month of added European Union tariffs imposed after the bloc found that state aid provided an unfair advantage for all Chinese-made EVs.
Across Europe, Chinese carmakers held onto 8.2% of the EV market in December — a slight bump up from November but still below the average. The d…
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