Tariffs could alter packaging mix, Coca-Cola says

The beverage giant may shift some product sold in aluminum cans to PET bottles if input costs rise in light of new tariffs, said CEO James Quincey.

Published Feb. 19, 2025

First published on

One possible side effect of tariffs? Shape-shifting packaging.

Speaking to Wall Street analysts on Feb. 11, Coca-Cola CEO James Quincey said the beverage company might adjust its packaging mix in response to rising costs. In particular, this could mean deemphasizing aluminum cans and using more plastic.

“If one package suffers some increase in input costs, we continue to have other packaging offerings that will allow us to compete in the affordability space,” he said during the company’s earnings call. “So for example, if aluminum cans become more expens…