Royal Caribbean Group Enters River Cruise Market with Order for 10 New Ships

Royal Caribbean Group‘s Celebrity Cruises has announced its entry into the premium river cruise market with plans to launch Celebrity River Cruises and an initial order for 10 new vessels.

The new venture will begin taking bookings this year, with initial operations focused on European rivers. The ships will feature design elements inspired by Celebrity’s Edge Series ocean vessels, combining the brand’s signature hosp…