Retailers Grapple with GenAI’s Satisfaction Gap

More than 70% of consumers say that they want their online shopping experience to include generative artificial intelligence (GenAI), even while retailers face a growing dissatisfaction with how the technology has been implemented. 

According to a survey of 12,000 consumers from French technology and consulting company Capgemini, nearly 60% of respondents said that they have replaced traditional search engines with GenAI tools for produ