Navigating the new normal

As the world scrambled for toilet paper and essential goods, the deeper question about the fragility of international supply movements became more apparent, sparking the need for digital solutions that help companies navigate complex routes, enhance visibility and offer flexibility.

With that approach in mind, companies were tasked with rethinking logistics, offering solutions that move beyond traditional, static systems to something agile and forward-thinking. 

“Fluent Cargo’s founding goal was simple but ambitious: create a platform that could centralize and democratise supply chain data, making it easier for companies to plan, manage, and track shipments,” Archival Garcia, CEO of Fluent Cargo. “We have built a dynamic, digital global network that provides real-time routing and scheduling information for both air and ocean freight. 

“With access to data from leading global providers, Fluent Cargo’s system allows users to input their shipment’s destination and receive a detailed plan that includes available carriers, schedules, and even specific types of equipment for their shipments.”

Take pricing, for example, right now it can be seen as a “wild west” of fluctuations. If you ask people in the professional shipping world today, they often describe how it feels like the industry is still in the pandemic era when it comes to rates. Back then, the sector had too much volume and not enough assets, but now, with lower volume and excess assets, prices are still skyrocketing. This creates a tough situation for both end users and providers, as they are squeezed by high costs and tight margins.

While there’s a clear intent across the industry to solve the problem, there’s no …