McKinsey Looks Toward Tech-Driven Future for Trucking
Electrification, Autonomy, Service Models Will Reshape Market
Tobias Schneiderbauer, a partner at McKinsey, listens as Ganorkar discusses truck market trends. (Connor D. Wolf/Transport Topics)
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LAS VEGAS — McKinsey & Co. shared its expectations of a more technological, integrated and cleaner truck market during CES 2025.
“This is a quick overview of why North America is so important in the overall trucking market,” said Prasad Ganorkar, a partner at McKinsey. “It’s been growing at about 1% or so, or expected to grow at about 1%, [compound annual growth rate]. We do believe that there will be a bit of pre-buying coming up in ’25 and ’26 as the emission regulations change.”
Ganorkar added that pre-buying has been the consensus expectation among truck manufacturers and fleets. That is expected to be followed by a transition toward zero-emission trucks after 2027. He also pointed out that this is based on current regulatory mandates instead of trying to predict any changes that the new Trump administration might pursue.
“We typically don’t talk about regulations and how regulations could change,” Ganorkar said. “But…
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