Hydro Flask maker builds inventory, bracing for tariff impact

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Dive Brief

Helen of Troy is continuing to pursue diversified sourcing despite uncertainty around U.S. trade policies.

Published Jan. 14, 2025

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A consumer dropping an old water bottle off in the mail to be returned

A consumer dropping an old water bottle off in the mail as part of a trade-in program. Hydro Flask parent company Helen of Troy said diversification is the best move, regardless of tariff uncertainty. Courtesy of Hydro Flask

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