How Fashion Brands Can Tackle Tariff Challenges and Stay Competitive

With new tariffs taking effect, fashion brands face fresh supply chain challenges. Beyond the immediate cost impact, companies must rethink sourcing, strengthen vendor relationships, and embrace digital tools to stay competitive. We spoke with Paul Magel, President of the Supply Chain Technology for the Fashion Industry at Computer Generated Solutions, about practical strategies to help brands navigate these changes and build more resilient operations.

Supply Chain 24/7: What are the biggest challenges fashion and apparel brands face as the new tariffs rollout?

Paul Magel: Tariffs are just another disruption in a long list of supply chain challenges from the past few years: a global pandemic, port strikes, geopolitical instability, and inflation. 

The biggest challenge for fashion and apparel brands isn’t just the immediate cost impact from tariffs but rather how they structure their supply chain to remain agile in the face of uncertainty. Many brands still use antiquated supply chain solutions, which limits their ability to pivot quickly when costs rise. Those who haven’t yet investe…

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