How E-Commerce Speeds Up Supply Chain Operations

A new study from Sana finds that 73% of B2B buyers prefer to purchase online, but 85% face frustrations when ordering. Even worse, 75% say they would switch to a supplier that offers a better online experience.

Buyer expectations have evolved. With 71% of buyers having grown up in a digital environment, their demands now include features like delivery tracking and flexible payment options.

These statistics paint a clear picture: B2B buyers recognize the benefits of online ordering, but the reality often falls short. This gap has led to declining customer loyalty. Distributors can win back buyers and attract new ones by investing in supply chain optimization for e-commerce.

Modern e-commerce solutions not only meet buyer demands but also streamline procurement, strengthening supplier relationships and driving higher ROI.

Customers Value Reliability and…

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