How Data and Communication Drive Success in Carrier-Shipper Relationships

The Building Blocks for Better Carrier-Shipper Relationships

At its best, the carrier-shipper relationship is a close collaboration, with both parties working to build shared priorities around getting freight delivered on time and in one piece. But this ideal is not always realized, and carriers and shippers often remain at odds with one another. How can carriers strategically approach relationship-building with their customers? What does true collaboration look like in LTL?

A recent session of the LTL Business Analytics course addressed these questions, bringing in Jason Bergman, CEO at Access Global Logistics, and Kevin Huntsman, President at Mastio & Co., to provide expert insight. To build better relationships with shippers, carriers need to leverage better communication skills and data, as well as understand the generational changes coming around the bend.

Good Communication as a Cornerstone

Great collaboration between carriers and shippers does not happen by chance. It’s earned through intentional communication and trust.

While shippers must clearly articulate their expectations and challenges, carriers need to reciprocate this transparency by providing insights into their operational needs and constraints. This mutual transparency can prevent the surprises (reinvoicing and f…

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