Hapag-Lloyd procurement team enlists digital tool for supplier visibility

When the COVID-19 pandemic prompted a rise in supply chain challenges in 2020, Hapag-Lloyd decided it needed better insight into its supplier base. At the time, a surge in freight and congestion at ports exposed vulnerabilities, such as a lack of data and information sharing, for the ocean carrier. 

To address the issues, Hapag-Lloyd went looking for a partner to help it leverage big data and artificial intelligence, leading it to deploy supply chain technology company Craft’s platform in 2021 to gain transparency through its supplier intelligence portal.

“It could be that our vessel is punctual, but we cannot rely on our truckers to be on time in a certain country,” Daniel Braune, head of procurement at Hapag-Lloyd, said in a Craft case study report. “The entire supply chain from customer to destination involves a number of different suppliers that all need to function and be extremely transparent. This is where supplier management plays a huge role.”

Gaining visibility through supplier profiles

As an …