FTC Accuses PepsiCo of Price Discrimination Favoring Walmart
Snack and Beverage Company Says Lawsuit Misunderstands the Way Firms Help Retailers Provide Lower Prices
Bottles of Diet Pepsi Wild Cherry are displayed at a market in Pittsburgh. (Gene J. Puskar/Associated Press, File)
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The Federal Trade Commission sued PepsiCo on Jan. 17, alleging that it has engaged in illegal price discrimination by giving unfair price advantages to one large retailer at the expense of other vendors and consumers.
The benefiting customer wasn’t named in an FTC statement about the lawsuit. But a source familiar with the case, who asked not to be named because they were not authorized to discuss it, said the retailer was Walmart.
PepsiCo said the lawsuit “is wrong on the facts and the law” and misunderstands the way consumer product companies help retailers provide lower prices.
“PepsiCo strongly disputes the FTC’s allegations and the partisan manner in which the suit was filed. We will vigorously present our case in court,” the company said in a statement. …
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