From packaging to precision

Cold chain logistics, in particular, stands out as one of the most time-sensitive and care-intensive cargo segments. Innovative approaches in technology and efficiency are vital to its growth —not just for companies but also for the customers they serve. As such, sustainability and emerging technologies, including AI, are presenting both opportunities and challenges, particularly in security and operational adjustments.

“Maintaining customer focus requires continuous evaluation of our portfolio to ensure it aligns with market needs. For example, the trend toward sustainable packaging – while the packaging industry isn’t inherently seen as sustainable, we actively gather customer feedback to drive improvements,” Kristof De Smedt, Global Business United Director at Cold Chain Technologies (CCT), said.

“Likewise, We’ve launched discussions with stakeholders across the supply chain to integrate cold chain packaging solutions into digital booking platforms. 

“The goal is to create a seamless, collaborative digital ecosystem where customers can include packaging solutions directly through an online portal. This shift to a unified d…