Driving digital adoption

While technological adoption has historically lagged in the airfreight industry, the need for digitalisation is now undeniable, with a wave of change rippling through the industry as stakeholders increasingly recognise the efficiencies and competitive advantages offered by digital tools.

Across the supply chain, companies are forging partnerships with digital-focused providers to meet growing customer demands for streamlined digital processes and the integration of artificial intelligence and other advanced technologies has shifted amid a cultural shift within organisations.

“Over the past few years, we’ve built a valuable asset by integrating and cooperating with numerous partners,” Moritz Claussen, co-founder an…