AVIAREPS LOOKS TO AIRFREIGHT

Having appointed Frederick Overton as its Global Head of Cargo, AVIAREPS is looking to tap into the airfreight industry.

“Currently, most of our aviation clients are focused on the passenger side. That said, we’re actively targeting both airline customers and freighter operators,” Overton explained.

“I’ve been tasked with growing the cargo sector at AVIAREPS, and one of our strengths is that we don’t have much baggage from previous years. We aren’t constrained by the traditional ways cargo has always been done.”

The move comes during an interesting time for the air cargo, with significant growth in e-commerce, especially coming out of Asia, creating some challenges—particularly in terms of feeding into Asia, especially from Europe.

“There’s a major supply-demand imbalance between the amount of freight heading into Asia and the capacity available to handle it. This is especially challenging for flights heading ea…