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Supply Chain Agility Critical for Success Amid Tariff Uncertainty

Donald Trump has ignited a seismic shift in global trade by enacting sweeping tariffs. Following through with a campaign promise, on March 4, he imposed a 25% tariff on all imports from Canada and Mexico, along with another tariff increase on Chinese goods from 10% to 20%. In response, all three countries have announced retaliatory measures, further complicating an already turbulent situation. With speculation mounting over additional tariffs targeting the European Union and the UK, businesses face an urgent need to reassess their supply chain strategies.

While Trump’s tariffs aim to encourage domestic production, they will drive up costs for businesses and consumers. Retailers like Walmart have warned that tariffs would force them to raise prices on consumer goods, a challenge at a time when consumers have already been hit hard by inflation.

Retailers and manufacturers must now adapt to the reality of higher import costs while also bracing for retaliatory tariffs that could hurt U.S. brands by making their exports less competitive in key markets. The unpredictability of U.S. trade policy has complicated planning across all industries, from apparel and electronics to general merchandise, forcing companies to rethink their sourcing strategies and examine alternative markets. Even ahead of Trump’s tariffs, toy manufacturer Hasbro had shifted portions of its production from China to countries such as Vietnam and India to potentially reduce exposure to tariffs and diversify its sourcing strategy.

Many companies will follow suit as they scramble to control costs, but transitioning supply chains isn’t simple. Establishing new supplier relationships, ensuring quality control, and navigating new regulatory environments requires time, investment, and operational expertise. While no company can predict where tariffs will land next, those with agile supply chain networks and diversified sourcing options will be best positioned to respond quickly and minimize financial risk.

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