Since taking office in January, President Trump and his administration have made weekly and sometimes daily announcements on tariffs, whether for longtime trade partners or geopolitical rivals—most of which have not yet been imposed. Executives are left to wonder: Are these pronouncements a negotiating tactic to drive more favorable results for U.S. businesses and citizens or will they become business realities that companies will have to navigate? How should executives respond to the latest news cycles?
These developments have many of our supply chain clients whipsawing between business-as-usual complacency and panic, often in the span of a few days. For instance, when President Trump announced an additional 25% tariff on imports from Canada and Mexico, we woke up to over a thousand emails and 100 pings from clients and work colleagues, reflecting the shockwaves resonating …
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