Yeti will move 80% of production out of China this year

By Supply Chain Dive Last updated Feb 27, 2025

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The drinkware company shifted some of its manufacturing away from the country last year.

Published Feb. 27, 2025

The outdoor products and drinkware company opened its 20th retail store in New York’s Flatiron District on April 4. Yeti completed its goal to move 20% of production away from China in 2024. Courtesy of Yeti Holdings, Inc.

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Dive Brief:

Yeti aims to shift 80% of its global drinkware capacity away from China by the end of the year, according to its Feb. 13 earnings call.
The target is 30% higher than its initial plan to move 50% of drinkware capacity outside of the country by the end of 2025, CEO Matt Reintjes outlined in a November earnings call.
Yeti’s continued diversification efforts will help mitigate the i…

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