Mattel leverages diversified supply chain amid new China tariffs

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Dive Brief:

• Mattel expects to grow profits in 2025 as it diversifies its supply chain — despite additional U.S. tariffs on goods imported from China, according to its Q4 earnings call held Feb. 4.
• The maker of Barbie dolls and Fisher-Price toys said China will represent less than 40% of its global production this year, down from 50% in 2024. The U.S. represents about half of the company’s toy sales worldwide, resulting in tariff exposure of roughly 20% of its globa…