The Impact of AI on the Retail Industry

Analyst Insight: Consumer packaged goods brands should embrace data-sharing across supply chains and generative artificial intelligence to predict needed inventory, meet demand, reduce waste and improve profitability in an increasingly competitive retail environment.  

Continued supply chain disruptions, ongoing inflation, a rise in extreme weather events, and rapidly changing consumer behaviors are all part of the new normal for the retail industry. Retailers, CPG brands and distributors need to manage against growing pressures and seek out new ways of optimizing their supply chain operations to increase efficiencies, reduce waste, and cut costs, while remaining agile to navigate supply chain disruptions when they occur.

Complicating these challenges is a common pain point that many CPG brands face: attempting to translate siloed data from th…