65% of Holiday Shoppers Returned or Exchanged a Purchase This Year

A new survey from Akeneo highlights how better product descriptions could help retailers reduce returns, improve sustainability, and build customer trust. The survey found that 62% of consumers believe more accurate product details would make them less likely to return items. Meanwhile, 59% said they’ve returned a product specifically because the online description was misleading or inaccurate.

Returns are a major issue for online retailers, especially around the holiday season. This year, 65% of shoppers returned or exchanged a holiday purchase. While many prefer to return in-store (65%) instead of shipping p…