Fabletics targets demand planning, inventory management

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Fabletics is digitally overhauling its demand planning and forecasting systems to support its growth objectives, according to a Feb. 13 press release.

Using Blue Yonder’s supply chain planning solutions, the activewear brand will leverage product demand patterns — driven by algorithms, sales, marketing and operations insights — to build an “ideal forecasting model,” a Blue Yonder spokesperson told Supply Chain Dive. The unified data view aims to drive hig…